As part of its internationalization strategy, Grupo Pistacyl held different meetings with importers from Europe, the United States and South America on July the 5th in Valladolid in order to establish new business relationships that allow it to expand its presence in those markets.
These meetings were part of a “reverse trade mission” organized within the framework of “Valladolid Consolida”, a program promoted by the Agency for Innovation and Economic Development of the Valladolid City Council (IdeVa), CEOE Valladolid and the Chamber of Commerce in Valladolid to reinforce the local businesses in key skills and areas such as marketing, digitization and internationalization.
The mission began in the morning with a welcoming ceremony by the organizing authorities for the participants at the headquarters of the Valladolid Agency for Innovation and Economic Development.
Subsequently, a B2B workshop took place in which, in addition to Grupo Pistacyl, another 15 producers, distributors and SMEs from the food and wine sector of Valladolid also participated, companies from the food sector from the region that are characterized by their quality and technology applied to production processes.
In the afternoon, the Valladolid companies held personalized meetings with importers to present their product, such as natural pistachio, pistachio paste and Desacato wine from the Rueda Denomination of Origin produced and marketed by Grupo Pistacyl.