Grupo Pistacyl has begun 2024 by redoubling its commitment to foreign markets to increase the export of its products, through its presence at some of the most prestigious international events in the field of agri-food and wine.
Thus, in the coming weeks, the company from Valladolid will begin its participation in prominent fairs in the sector, such as the fourth edition of Barcelona Wine Week (BWW), which will be held from February 5 to 7, 2024 at the Fira de Barcelona Montjuïc venue.
Grupo Pistacyl will be present at stand 308 located in pavilion 8 of the Fira, where it will present to the more than 20,000 professional visitors who are expected to attend the event the qualities of its Desacato wine, which is made with 100% Verdejo grapes, under the Rueda Denomination of Origin.
A week later, Grupo Pistacyl will once again present its Desacato wine to foreign professionals who are going to visit the Wine Paris & Vinexpo fair, the prestigious wine event that will be held in the French capital from February 12 to 14.
The 2024 edition will have the participation of more than 3,500 exhibitors, large international brands and also small winegrowers such as Grupo Pistacyl, which will be present at stand D040 in pavilion 5.1 of the event.
The international promotion of Desacato wine will continue in March at Prowein 2024, one of the most important wine and alcoholic beverage fairs in the world that is held from the 12th to the 14th of that month in the German town of Düsseldorf.
From stand G80 located in pavilion 11 of the fairgrounds, Grupo Pistacyl will show professional visitors the characteristics of its Desacato wine, whose quality has already been recognized with a Silver Medal at the Concours Mondial Bruxelles held in May 2022.
Grupo Pistacyl will also have the opportunity to present the qualities of the pistachio it produces to potential business partners in the United Arab Emirates, during the trade mission that will take place between February 12 and 18 in that Arab state.
The company from Valladolid is one of the three Spanish companies that were selected to participate in the European F2F Health Matters project, aimed at increasing the internationalization of the food sector in the Arab market.
One of the actions of this project is this commercial mission to the United Arab Emirates, in which Grupo Pistacyl will inform importers and professionals in the sector about the properties of its pistachio and other products it makes from that nut, such as its natural pistachio paste.
In 2022, the Pistacyl Group began exporting pistachios to Ireland, France, Portugal and Italy and since then it has established commercial contacts to sell its pistachios in other foreign markets such as Japan, the United States, India and South America. Its forecast is to export 50 percent of its production, mainly to Europe.
For its part, Desacato is present in different hospitality establishments, supermarkets and stores in Andalusia, Cantabria, Castile and Leon, Huesca, Catalonia and Madrid, as well as in the French market and its objective is to expand its presence in new foreign markets.